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… make lemonade. At least that’s the common wisdom. As a brewer and cider maker, I’m often lacking that common wisdom. I might consider making lemonade, at least briefly, but my very next thought would be “Why make lemonade when I can make HARD lemonade?” It doesn’t end there. Oh, no, not by a long shot. I mean, hard lemonade is so, you know, Mike. (No offense to Mike’s.) What about making limoncello? What about making lemonade just to mix it with beer & make a shandy? What about a limoncello witbier? A limoncello cider? A lemon cupcake cider, lemon-raspberry cider, lemon-mint cider, or even a lemon meringue pie cider? The possibilities are endless, and endlessly exciting. It’s the challenge: How do you capture the essence of meringue in a cider, or the sharp balance of a limoncello without the vodka? Which one would taste the best? Which one would pair best with seafood? It’s time to get to work, and start experimenting. These questions won’t just answer themselves. Life, for a brewer and cider maker, is rarely that simple. I wouldn’t have it any other way.